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The Social Spa

Danielle Pastula

You became an esthetician to change lives, not to spend hours trying to crack the code on social media marketing for your spa. Whether you want to learn how to use social media to grow your spa’s clientele, sell more retail products, or expand your e-commerce empire, The Social Spa Podcast is your go-to resource for all things spa social media marketing. Every Thursday, join Danielle Pastula, a spa social media and branding strategist, as she shares insights on spa social media strategies, digital marketing, and the latest content marketing news you need to know as a spa owner and esthetician.

Recent Episodes

The Process of Taking a Creative HiatusMay 06, 2021 Episode artwork Mapping Your Spa's Marketing to Your Client JourneyApril 29, 2021 Episode artwork Setting Realistic Marketing Timelines and Moving the NeedleApril 15, 2021 Episode artwork Is Your Spa Due for a Rebrand?April 08, 2021 Episode artwork 4 Ways to Save Major Time Spent on Your Spa's MarketingApril 01, 2021 Episode artwork 3 Key Areas to Focus on For Instagram Growth in 2021March 25, 2021 Episode artwork What’s more important in marketing: copywriting or designMarch 18, 2021 Episode artwork The Pandemic’s Impact on The Spa Industry - One Year LaterMarch 11, 2021 Episode artwork What is Marketing, Really?March 04, 2021 Episode artwork Defining Your Spa’s Brand MessageFebruary 18, 2021 Episode artwork Navigating the Best Instagram Subchannels for Your SpaFebruary 11, 2021 Episode artwork Establishing Your Spa's Brand ValuesFebruary 04, 2021 Episode artwork Leveraging Your Email List for Maximum GrowthJanuary 28, 2021 Episode artwork Dialing in Your Spa's Brand Story January 21, 2021 Episode artwork Choosing Your Spa's Best Core Content Channel to Build Authority and Drive Traffic January 14, 2021 Episode artwork 3 Types of Video to Incorporate in Your Spa Marketing January 07, 2021 Episode artwork 2021 Spa Marketing State of the Union December 31, 2020 Episode artwork Re-Opening Your Spa - 4 Marketing Considerations to Keep in Mind May 07, 2020 Episode artwork How to Get Crystal Clear on Your Spa's Ideal Client AvatarApril 30, 2020 Episode artwork Optimizing Your Spa's Website Strategy to be a 24/7 Sales Machine - Marketing Your Spa During COVID-19 SeriesApril 23, 2020 Episode artwork Securing PR Opportunities for Your Spa - Marketing Your Spa During COVID-19April 10, 2020 Episode artwork Batch Create Your Content - Marketing Your Spa During COVID-19March 31, 2020 Episode artwork Create a Digital Product Around Your Esthetic Expertise - Marketing Your Spa During COVID-19 Series March 30, 2020 Episode artwork Performing a Selfie Treatment Content Series - Marketing Your Spa During COVID-19 SeriesMarch 29, 2020 Episode artwork Host a Virtual Chat or Hang Out - Marketing Your Spa During COVID-19 SeriesMarch 28, 2020 Episode artwork