The Social Spa

Host a Virtual Chat or Hang Out - Marketing Your Spa During COVID-19 Series

March 28, 2020 Danielle Pastula
The Social Spa
Host a Virtual Chat or Hang Out - Marketing Your Spa During COVID-19 Series
Show Notes

This is Episode Five of a 10-part series covering 10 action-packed ideas to help you keep your spa social during the time of social distancing.

When a crisis and/or recession hits, marketing is often the first thing that small businesses throw by the wayside, but here's the reality: you cannot afford to stop marketing your spa just because your physical doors are closed.⠀

Continue to connect, continue to market, and continue to be a leader in your space and community. As soon as the market ticks up, you will be top of mind, and as a result, back on top in your area. 

In this fifth installment of this mini training series, you’ll learn:  

  • Why virtual chats make for a valuable way to connect with your audience and clientele 
  • How to choose where to host your virtual chat and the benefits of Zoom vs. Facebook Live 
  • How to craft a topic around your chat to give the event focus and provide a place for you to demonstrate your expertise
  • Ways to repurpose your virtual chat videos and why it's critical to look at this as an opportunity for connection rather than immediate sales 

Resources mentioned in this episode:

Click here to join the Social Spa Society Facebook group, and follow Danielle on Instagram @thesocialspa.co