The Social Spa

Create a Digital Product Around Your Esthetic Expertise - Marketing Your Spa During COVID-19 Series

March 30, 2020 Danielle Pastula
The Social Spa
Create a Digital Product Around Your Esthetic Expertise - Marketing Your Spa During COVID-19 Series
Show Notes

This is Episode Seven of a 10-part series covering 10 action-packed ideas to help you keep your spa social during the time of social distancing.

When a crisis and/or recession hits, marketing is often the first thing that small businesses throw by the wayside, but here's the reality: you cannot afford to stop marketing your spa just because your physical doors are closed.⠀

Continue to connect, continue to market, and continue to be a leader in your space and community. As soon as the market ticks up, you will be top of mind, and as a result, back on top in your area. 

In this seventh installment of this mini training series, you’ll learn:  

  • Why a digital product is a beneficial revenue generator to have in your back pocket for times like now and in the future 
  • How to get clear on the topic for your digital product that will help your clients and students achieve a transformation 
  • What steps to take to pull together your digital product and get it prepared for selling

Resources mentioned in this episode:


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