The Social Spa

Batch Create Your Content - Marketing Your Spa During COVID-19

March 31, 2020 Danielle Pastula
The Social Spa
Batch Create Your Content - Marketing Your Spa During COVID-19
Show Notes

This is Episode Eight of a 10-part series covering 10 action-packed ideas to help you keep your spa social during the time of social distancing.

When a crisis and/or recession hits, marketing is often the first thing that small businesses throw by the wayside, but here's the reality: you cannot afford to stop marketing your spa just because your physical doors are closed.⠀

Continue to connect, continue to market, and continue to be a leader in your space and community. As soon as the market ticks up, you will be top of mind, and as a result, back on top in your area. 

In this eighth installment of this mini training series, you’ll learn:  

  • Why batch creating content will be massively beneficial for your spa's long-term marketing success, especially when your doors are back open
  • Key considerations to make when creating your content marketing plan and carrying out your content batching strategy 
  • Ideas for what types of content to batch create and the difference between timely and evergreen content, and which to focus on for batching purposes 

Resources mentioned in this episode: