The Social Spa

Securing PR Opportunities for Your Spa - Marketing Your Spa During COVID-19

April 10, 2020 Danielle Pastula
The Social Spa
Securing PR Opportunities for Your Spa - Marketing Your Spa During COVID-19
Show Notes

This is Episode Nine of a 10-part series covering 10 action-packed ideas to help you keep your spa social during the time of social distancing.

When a crisis and/or recession hits, marketing is often the first thing that small businesses throw by the wayside, but here's the reality: you cannot afford to stop marketing your spa just because your physical doors are closed.⠀

Continue to connect, continue to market, and continue to be a leader in your space and community. As soon as the market ticks up, you will be top of mind, and as a result, back on top in your area. 

In this ninth installment of this mini training series, you’ll learn:  

  • How PR is defined and where it lives under the marketing umbrella
  • Places to zero in on when finding your first places to try to get a PR placement for your spa  
  • How to craft a story angle that's timely and relevant 
  • The makings of a well-crafted pitch to a media gatekeeper that captures their attention and helps to build rapport for future opportunities 

Resources mentioned in this episode: