The Social Spa

Dialing in Your Spa's Brand Story

January 21, 2021 Danielle Pastula Episode 16
The Social Spa
Dialing in Your Spa's Brand Story
Show Notes

As humans, our brains are hardwired for stories - to connect with them, immerse ourselves in them, and make sense of our own life experiences. But stories aren't meant to be reserved for campfire get-togethers or around the table with friends and family, storytelling plays a role in all of our communication, especially for our brands.

As a spa owner, getting clear on your brand story will set the foundation for all your marketing efforts, make you a magnet for your dream clients and customers, and eliminate the "competition."  

In this episode, you'll learn:

  • What a brand story is and the framework all stories follow (from movies to book to business brand stories)
  • How to make your dream client and customer the hero of your brand story so that they immediately resonate with how you can help guide them to their desired results 
  • The process of uncovering your brand story to make it shareable and how it will shift and evolve as your business grows

Connect with me on Instagram @thesocialspa.co or visit our website at thesocialspa.co