The Social Spa
Dialing in Your Spa's Brand Story
January 21, 2021
As humans, our brains are hardwired for stories - to connect with them, immerse ourselves in them, and make sense of our own life experiences. But stories aren't meant to be reserved for campfire get-togethers or around the table with friends and family, storytelling plays a role in all of our communication, especially for our brands.
As a spa owner, getting clear on your brand story will set the foundation for all your marketing efforts, make you a magnet for your dream clients and customers, and eliminate the "competition."
In this episode, you'll learn:
- What a brand story is and the framework all stories follow (from movies to book to business brand stories)
- How to make your dream client and customer the hero of your brand story so that they immediately resonate with how you can help guide them to their desired results
- The process of uncovering your brand story to make it shareable and how it will shift and evolve as your business grows
Connect with me on Instagram @thesocialspa.co or visit our website at thesocialspa.co.